Tottie Pops
A Visual Identity and Branding project, all about creating a lip gloss brand identity.
Tottie Pops is a lip gloss company founded by Kwajalynn Burks.
"Tottie Pops was born from my need to create a range of colorful and fun lip glosses that I wanted to see in the market."
"Tottie Pops defines diversity with color and whimsy. We believe quality lipglosses should offer comfort and beauty to every person in our community. Tottie Pops showcases products enhanced by natural oils to enrich the skin while adding playful pops of color."
From her story and her vision for the brand, the class was tasked with creating a visual identity for her packaging, branding, and other merchandising.
Logo Creation
Logo Ideation Inspiration: lips
Final Iteration
Wordmark Creation
Wordmark Iterations
Final Iteration
Final Iteration
Color
In order to allow for contrast and readability, I wanted to keep the colors bold and dark. By keeping the background white, a range of different colors could be displayed on packaging or advertising. The icon logo also allows for any colors to be shown, highlighting the versatility of Tottie Pops.
Typography
Tottie Pops is a brand that values natural formulas while showing off playful colors with a sleek vibe. By using flowy script, fun serif, and bold sans serif in a comprehensive wordmark, Tottie Pops can show itself off in the beauty scene as a unique brand.
Additional Branding
