Merch
Design
Hannahxxrose is a streamer and content creator. I created a cohesive line of merchandise about her unique identity as a brand and as a woman in gaming.
The Objective
Merchandise:
Hoodie
Tshirt
Beanie
Phone case
Crewneck
Initial Planning & Drafts
I wanted to fit the theme "Fairy Flight Club" and include a fairy, a sword, and a rose as the main elements.
The design should be elegant and feminine while also being menacing and reference combat.
Initial Sketches of fairy figures
Final pose sketch
Initial sketch
Final sketch
Logo Planning
The logo should be simple and easily recognizable, while also emphasizing the client's brand and personality.
The inspiration for this design comes from rose thorns.
Colors and Cohesion
For the sake of creating a cohesive line of merchandise, I wanted to keep colors consistent but optimized for different uses. The client wanted to play around and try a pink, green, and neutral colorway for the main design, so I found analogous colors that maintained consistency between applications on light and dark material.
Color Iterations
Crewneck Design
Objective: create a small embroidered design that fits the brand
Initial sketches
Digitized drafts
More sketches that follow the theme of the first design
Colored iterations combining two earlier concepts: HxR and wings
Making Adjustments
The manufacturer wanted a simpler shape and fewer details so they could embroider the design with less chance of defects.
Final iteration
